Tina Perko Design

Whether you are just starting out or you want a full brand design with all the elements designed to perfectly align with your target audience, I’m here to help you with creating your brand.

MINI LOGO PACKAGE

This package is perfect for start up businesses that are not ready to dive into brand design.
With this package you will establish a good foundation for your brand with one of the most important elements of representation for your business – a logo.

INCLUDES:

consultation

moodboard

LOGO

SECONDARY LOGO & MARK

BASIC COLOR PALETTE

final files

TIMELINE: 2 WEEKS

SIMPLE BRAND PACKAGE

This package is perfect for businesses that are just starting out and are not ready to dive deep into the full brand design, but want a basic overall visual representation of the brand.
With this package you will establish a good foundation for your brand with logo elements, brand color palete and a business card, which serves as an important first contact with potential customers.

INCLUDES:

CONSULTATION

RESEARCH

BRAND STRATEGY + moodboard

LOGO

SECONDARY LOGO & MARK

COLOR PALETTE

business card / thank you card / social media templates

style guidelines

final files

TIMELINE: 4 WEEKS

EXTENDED BRAND PACKAGE

This package dives deep into the discovery of your business and creates a fully developed representation of it. We go over all the visual elements and create a well refined and functional whole.
This package is great for businesses that want a fully established visual brand.

INCLUDES:

CONSULTATION

RESEARCH

BRAND STRATEGY + moodboard

LOGO

SECONDARY LOGO & MARK

COLOR PALETTE

FONT SYSTEM

brand PATTERN

business card / thank you card / social media templates

1 additional COLLATERAL ELEMENT

STYLE GUIDElines

final files

TIMELINE: 5 WEEKS

If your project requires a custom service or package, be sure to contact me for a quote and process tailored to your specific project. Other services can be added to the packages or can be a stand alone option: editorial design, print design, digital design, social media templates, etc.

PROCESS

one

RESEARCH

We begin with the thorough discussion about your brand. I ask you to answer the extensive questionnaire and I research your industry and your target audience. After that I create a brand strategy that will serve as a foundation for the design process.
In the brand strategy I go over the details about what the brand means to you and to your audience and I create a moodboard that represent the feel of your brand and serves as a visual guide for the design.

number two

DESIGN

After the brand strategy is established, I first dive deep into the designing your basic visual element – logo. I design 3 different concepts that could best represent your business based on the research and the analysis from the previous step. Then we choose the one best concept and we refine it with the 2 included refinements.
When we refine the basic design elements we move forward to the collateral pieces.

number three

FINALISING

When all the elements are designed and refined, I create a style guide. The style guide helps you with implementing all the elements in practice. It serves as a guideline about the size, color and alignment of your logo and other design pieces. With the style guide you also receive all the finalised files in .jpg, .png, .eps and original .ai files. All the files are exported in web or print color modes.
Then you are ready to launch!