Tina Perko Design

Daily Logo Challenge Tips & Tricks

If you follow me on Instagram you probably already know that I just finished the #100daystillnewyear logo challenge. And it was a wild ride. I’m happy it’s over, but honestly, I’m already planning my next one.
 
I decided to do the daily logo challenge because everyone and their mother have been doing some variation of the #dailylogoseries. So I wanted to join in.
But I thought I would add a twist to it, which was to post 100 logos in the last 100 days of the year – sort of like a countdown until new year. Because, why not, right?
But really, the main reason why I decided to go for it, was to improve as a designer and it was a chance for me to explore some new logo layouts that I wasn’t able to do with my client work.
logo challenge 100 logos till new year tina perko design
logo challenge 100 logos till new year tina perko design
logo challenge
logo challenge 100 logos till new year tina perko design
logo challenge 100 logos till new year tina perko design
logo challenge 100 logos till new year tina perko design

Some of my favourites.

So I asked you what would you most like to know about doing a challenge like this. And the most common question was, where did I get inspiration from? Especially when I felt unmotivated. A lot of you wanted to know how to actually stick with the challenge and not end up with a massive creative block. So I decided to share some helpful tips that helped me through the challenge and might help you as well.
 
So let’s get to it.

1. BRAIN DUMP CONCEPT

Try to sketch (use sketchbook or .ai file, or both) some ideas or maybe just random shapes, without thinking about the final result or if it’s a good idea or not. Just dump everything on the canvas/sketchbook and use this time of sketching as relaxation or meditation of some sort. Do this on the days you feel inspired and with lots of creative juice, so that you can dump as much ideas on the canvas as possible. But make sure you are not trying to refine them or over design the sketches. 
Then on the days you feel uninspired and or in a crunch with time you can come back to the sketches, and finalize the sketch/concept that jumps out of the canvas the most and you refine it to a great logo. So basically you are creating a safety net for the days you feel like you have a creative block or just don’t have much time to do the daily logo. 
 
If you are doing this with an illustrator file (which is what I did) you can add your favorite or newly acquired fonts, or new set of colors that you like to the mix and get inspired by them as well.
And this way you can easily pull together random shapes, and fonts to create a logo.
This first point was definitely a life saver for me, more than a few times.
100 logos till new year tina perko design

My “brain dump” artboard at the end of the 100 logo challenge.

2. HAVE FUN WITH RANDOM WORDS

My work desk is right next to my book shelves, and I have a great deal of novels on them (I read a lot, or I did, before business, oops). And what I did, quite often was when I was stuck with finding a name to use for the logo, I looked over to the books and honestly, just wrote a bunch of title words on the canvas and I played with the fonts.  Now I’m not saying, you do the same, but my advice is just jot some random words down that you see around you, or you found throughout the day and play with the fonts, to make them stand out. Be inspired by the literal meaning of the word or the novel’s plot for example. – and there you have it, daily logo to post.
You could also use Random word generator or something similar, to quickly get some words for the logo. I used it few times as well.
100 logos till new year tina perko design
100 logos till new year tina perko design
100 logos till new year tina perko design

Some of the logos created with the help of the books (A. Weir – The Martian, E. Morgenstern – Night Circus, J. Irving – The Cider House Rules).

3. REDESIGN THE LOGOS OF BRANDS YOU USE

Since I became a freelancer, I notice every logo around me. Occupational hazard, right. What I did, though, few times, was I redesigned a logo from a random brand, whose products I’ve been using for years. Now I didn’t attempt this methodically, like if I was working for a client. But instead I just drew what came to mind first. I also “borrowed” the name and brand industry or I changed it slightly to better fit my current vision.

100 logos till new year tina perko design
logo challenge 100 logos till new year tina perko design

Redesign of a Sonnentor logo. (original on the left)

4. REUSE SHAPES FROM PREVIOUS LOGOS

If you are really, really stuck, try to use some of the shapes from your previous logos that you made for the challenge and create a new logo out of it. It’s not very original but it helps if you are in a hurry. Also it can be a good exercise in creating as much variety with already used shapes. Some of the examples are my moon illustrations / marks.

100 logos till new year
100 logos till new year
100 logos till new year

Three of the moon illustrations using some of the same shapes.

To finish this off, just know that this challenge is supposed to be fun and full of experiments that you might not get to do with your client work, so don’t over analyze it. Yes create a good design, you don’t want sloppy logos in your portfolio, but don’t overthink the designs. 
I hope you got some ideas for how to manage a big project like this. I really think this kind of challenges are great for improving your skills, and also for getting potential clients that trust you with their brands.
It’s definitely worth it.
 
Have a lovely day and great designing.
tina perko design vertical line

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