Daily Logo Challenge Tips & Tricks
Some of my favourites.
1. BRAIN DUMP CONCEPT
My “brain dump” artboard at the end of the 100 logo challenge.
2. HAVE FUN WITH RANDOM WORDS
Some of the logos created with the help of the books (A. Weir – The Martian, E. Morgenstern – Night Circus, J. Irving – The Cider House Rules).
3. REDESIGN THE LOGOS OF BRANDS YOU USE
Since I became a freelancer, I notice every logo around me. Occupational hazard, right. What I did, though, few times, was I redesigned a logo from a random brand, whose products I’ve been using for years. Now I didn’t attempt this methodically, like if I was working for a client. But instead I just drew what came to mind first. I also “borrowed” the name and brand industry or I changed it slightly to better fit my current vision.
Redesign of a Sonnentor logo. (original on the left)
4. REUSE SHAPES FROM PREVIOUS LOGOS
If you are really, really stuck, try to use some of the shapes from your previous logos that you made for the challenge and create a new logo out of it. It’s not very original but it helps if you are in a hurry. Also it can be a good exercise in creating as much variety with already used shapes. Some of the examples are my moon illustrations / marks.
Three of the moon illustrations using some of the same shapes.